Learn to use competitive advantages
as a secret weapon

You can not be everything to everyone, there are just too many and to big actors in your industry that offers the best in a particular area of ​​either product range, price or service. Often the major companies chooses the two of the three options I mentioned. And almost every time they target pricing and product range. What your company needs is to offer a "secret weapon" that the other players do not plan on offering in pursuit of increasing the traffic to your stores. As long as you can justify your price and explain why a product is worth the sum standing to the product, you will be able to sell it. Your customers expect this, so make a list of what you offer and then make a list of the benefits that you have. Try to create a unique competitive advantage and use this as your "secret weapon".

Improve traffic and sales by using a "secret weapon"

When choosing your "secret weapon" it is important that it is based on what you think or even better, know what your customers want. To do so, you must know a basic thing about marketing - that your customers do not need a drill without the need for a hole. What I mean by this is that there is always another level to look for when it comes to your customers' needs. It is important to choose the right weapon to drive traffic to your store or e-commerce is that enough to like your secret weapon so much that it becomes crucial for them when they take the decision on where to shop.

All your competitors and companies show their advantages in marketing and your job is now to show your advantages, nowadays it is especially important to highlight its benefits when there are so many products and services that are so similar. The only way for the customer is then to differentiate the product, good or service through the way they are presented in.

If your business is in a highly competitive industry, where all the products are the same, then it is your job as a marketer / business / advertising agencies to identify your competitive advantage and highlight in all marketing. If it is so you do not have any competitive advantage right now so there is the possibility to create them through to improving any product, service or price. To make a smart investment and invest in your competitive advantage is probably one of the smaraste features that your business can do for a better future.

Competitive advantages to get more traffic to store

The most important thing when it comes to highlighting and finding competitive advantage to market is, that the advantage makes your targeted audience to buy from you today, or in the near future.

• Faster deliveries
• Home delivery
• Deliveries at odd times
• Expanded services
• Installations
• Training in the product
• Free Products
• Free service
• Free installations

After finding your competitive advantage

Ask yourself the following question - What makes your company different from your competitors? If you do not have an answer then you could run in to major problems. If you do not have any competitive advantages, it is not likely that your business will be long-lasting.

• Will your targeted audience appreciate the advantage?
• Will you manage to keep your promises/advantage?
• Will the customers believe in the highlighted benefits?
• Will your targeted group appreciate the advantage?

One of Apples competitive advantages is their product range.

Another way to do this is to see if you can provide multiple versions of your products, perhaps your competitors only offer the product in the color "black and white", maybe you then could create your products in the colors green, blue, red and yellow? I wish you the best of luck in finding the competitive advantages for your company. Read more about making money Learn more about sales

Sell more by caring about your customers

Take a moment to think about this - Have you ever felt unsafe before or after a purchase of any product or service? Perhaps you have felt it in your stomach, how it gnaws at you and you feel you might have made your biggest mistake. You may feel that you paid too much for the product, that you choosed the wrong brand, color or model? Maybe the seller lied to you and that it's not going to be as good as they claimed?

So? Yes, you probably might recognize your self in this and maybe you think that this post is really addressed to the copers, but it is not. This post is for those who want to increase sales through understanding your self and your competitiors. How you and your business/store could be better in your roles as business owners and sellers. Often you need to give your customers good support, but how do you sell support and while supporting/helping the potential client also help to push him over the edge so that he makes the correct decision and the sale goes through?

By pushing the the client to early, he will lock up and be scared. If you do it too late the customer may already be lost. So the best thing you can do is to get the customer to understand that YOU and him are the best of friends. To do this you need to show him that you are not going to be a "complicated" seller - cause that will scare him of and make it hard for him to come back to your store if he ever was to regret the purchase afterwards. So go out there and be his best friend.

Sell more by knowing your products

Your job as a salesman and entrepreneur is to know every aspect of your products and have a good insight on all the competing products on your market. How else will you know that your product is better than your competitors? (Because it is!) And if it is not be better than your competitors products, don't worry your product is still the best, you can lure him and press on all disadvantages your competitors  products, which is not always the best thing to do - but maybe instead of bashing down on your competitors you could highlight the benefits of your own product.

Now it is time for you to become an expert, an expert on your products and product category. By placing competitors' products against your own products the magic of a sale will most likely occur. People that work with this type of tactical comparative sales - often sell more. If you are unsure about this check out different websites or visit other stores with sellers who know there products, if you are to do this at home and see if comparing others products with your own is a good idea to increase sales go and look at the more professional websites and you will see that they highlight the advantages of their own products and comparing these with competitors services and products. Find your competitive edge and benefits - read this blog post for more information on how you can find and work with your competitive advantages.

Making money on your knowledge

The more you know about your product and similar products the more enthusiasm you will radiate. You should simply be your customers expert in this field, you must be that they put their trust into. If you doubt your product or not mastered it enough, you will transfer the uncertainty on the client. So you have to ask yourself the question if you believe in what you are selling. If you answer yes to that question, then the security to be passed on to the customer automatically when you speak. To truly succeed in sales you should not invest everything in selling, because it allows you probably already but you must invest more time and effort to get to know your customers, your products and your product segments. Read more about how to make money Learn more about sales

Marketing to create sales, not sales opportunities

Marketing is not about creating sales opportunities but should only be about increasing revenue by investing time, effort and money to generate sales. The only way for a CEO or for yourself is to measure marketing through increased profits.